Audio-described version
Transcript
Transcript
On-screen: Customers browse footwear and apparel while staff help them in Lenny’s Shoe & Apparel stores.
Todd McCarthy — Co-Owner, Lenny’s Shoe & Apparel
My dad, the founder of Lenny’s Shoe & Apparel, he always had a kind heart. He always had a generous spirit, and he’s passed that on to Mark and I, and I’m proud of that.
On-screen: Todd McCarthy, Co-Owner, Lenny’s Shoe & Apparel.
Mark McCarthy — Co-Owner, Lenny’s Shoe & Apparel
On-screen: A family photo in the original Lenny’s Shoe & Apparel store, captioned “The McCarthy’s in the original Lenny’s, August 1990.”
It really started with my father, who is Lenny, realizing that customer service — it is a cliché, but it is true. And I think, in particular, people really appreciate that and know that there is a name that goes along with a face.
We aren’t some outside entity that, if they come in and shop with us, our money is not going to California or someplace unknown.
On-screen: Mark McCarthy, Co-Owner, Lenny’s Shoe & Apparel.
Kat Sebastiano — E-Commerce Manager, Lenny’s Shoe & Apparel
Even though we’re a small business, we care about our customers and want to expand our loyalty and trust with everyone.
Whether you’re out in Alaska or Hawaii, or just our neighbor in Vermont, we want to make sure that you can place an order online with us and can trust us.
On-screen: Kat Sebastiano, E-Commerce Manager, Lenny’s Shoe & Apparel.
Mark McCarthy
To stay relevant, we realized that we had to have a web presence. And at the end of the day, it goes back to our feelings about our inventory in general.
It’s very diverse, very expansive, a lot of different choices. I would say, at this point, 80 to 85% of it can be found at LennyShoe.com.
On-screen: LennyShoe.com appears on a laptop as customers shop online. Kat works with a colleague in the stockroom.
Kat Sebastiano
Even though you’re ordering online with us, it’s still supporting a local business. And you’re getting the aspect of talking to a real human on the phone, walking you through the steps if you have any troubles navigating the website.
And that’s what really sets us apart from larger websites out there for other businesses.
On-screen: Kat works at a computer, then handles items at a stockroom shelf.
Todd McCarthy
We live in these communities that we serve. We try to do our best to be a good steward to these communities. And I think we’ve done that at a great capacity.
Mark McCarthy
We still resonate with customers. That’s the thing, because there’s no doubt that over time, sometimes things can get stale, people’s shopping interests can change.
On-screen: Storefronts labeled Williston, Plattsburgh, Barre, and St. Albans appear alongside LennyShoe.com.
But after the number of years we’ve been here, apparently people like what they’re finding here at Lenny’s.
Transcript
On-screen: Customers browse footwear and apparel while staff help them in Lenny’s Shoe & Apparel stores.
Todd McCarthy — Co-Owner, Lenny’s Shoe & Apparel
My dad, the founder of Lenny’s Shoe & Apparel, he always had a kind heart. He always had a generous spirit, and he’s passed that on to Mark and I, and I’m proud of that.
On-screen: Todd McCarthy, Co-Owner, Lenny’s Shoe & Apparel.
Mark McCarthy — Co-Owner, Lenny’s Shoe & Apparel
On-screen: A family photo in the original Lenny’s Shoe & Apparel store, captioned “The McCarthy’s in the original Lenny’s, August 1990.”
It really started with my father, who is Lenny, realizing that customer service — it is a cliché, but it is true. And I think, in particular, people really appreciate that and know that there is a name that goes along with a face.
We aren’t some outside entity that, if they come in and shop with us, our money is not going to California or someplace unknown.
On-screen: Mark McCarthy, Co-Owner, Lenny’s Shoe & Apparel.
Kat Sebastiano — E-Commerce Manager, Lenny’s Shoe & Apparel
Even though we’re a small business, we care about our customers and want to expand our loyalty and trust with everyone.
Whether you’re out in Alaska or Hawaii, or just our neighbor in Vermont, we want to make sure that you can place an order online with us and can trust us.
On-screen: Kat Sebastiano, E-Commerce Manager, Lenny’s Shoe & Apparel.
Mark McCarthy
To stay relevant, we realized that we had to have a web presence. And at the end of the day, it goes back to our feelings about our inventory in general.
It’s very diverse, very expansive, a lot of different choices. I would say, at this point, 80 to 85% of it can be found at LennyShoe.com.
On-screen: LennyShoe.com appears on a laptop as customers shop online. Kat works with a colleague in the stockroom.
Kat Sebastiano
Even though you’re ordering online with us, it’s still supporting a local business. And you’re getting the aspect of talking to a real human on the phone, walking you through the steps if you have any troubles navigating the website.
And that’s what really sets us apart from larger websites out there for other businesses.
On-screen: Kat works at a computer, then handles items at a stockroom shelf.
Todd McCarthy
We live in these communities that we serve. We try to do our best to be a good steward to these communities. And I think we’ve done that at a great capacity.
Mark McCarthy
We still resonate with customers. That’s the thing, because there’s no doubt that over time, sometimes things can get stale, people’s shopping interests can change.
On-screen: Storefronts labeled Williston, Plattsburgh, Barre, and St. Albans appear alongside LennyShoe.com.
But after the number of years we’ve been here, apparently people like what they’re finding here at Lenny’s.
Our Story
Whether you've been buying your outdoor gear from us since 1990 or this is the first time you've heard of us, we thank you for visiting our website today. At Lenny's Shoe & Apparel, our goal is to help you gear up for your next big adventure.
When you're gearing up for a family camping trip, a day hike with friends, or a long day on the job site, we have you covered. No matter what outdoor activities you have planned, we have the footwear, apparel, accessories, and advice you can depend on. We offer a large selection of high quality, top brands including Carhartt, Keen and Dansko for men, women, and children. Whether you're looking for shoes, boots, outerwear, clothing or rugged work wear for your toughest jobs, you can't beat our selection.
We invite you to come see it all at one of our four Vermont stores in Williston, St. Albans, and our flagship and outlet stores in Barre or visit our newest location in Plattsburgh, NY. Whichever store you walk into, you'll be greeted by one of our expert team members who have the passion and knowledge to outfit you with high-performance gear that fits you right. We're here to inspire, educate and outfit you for a lifetime of outdoor adventure.
Because at Lenny's Shoe & Apparel, we fit you right!
Sincerely, Mark & Todd McCarthy
Who We Are
We believe it’s more important now than ever to support our local community. At Lenny's, we feel proud that we can be a home base for people who keep our communities running. Over the years, we have proudly donated over $350,000 in gear and support to our neighbors in need.
Below is a list of some of the non-profit organizations we support with links to their volunteer opportunities. Click on the organization's name to visit their website for volunteer info. We challenge you to get involved and make a difference in your community. Simply help each other, help your neighbor, help your friends, help a stranger. Do something good and more good will come out of that. Every small positive contribution that you make is a pebble that will cause ripples.
When we all work together, we can make a difference.
Vermont Foodbank - Barre, Rutland, Brattleboro, VT: We have donated over $166,000 in food and support.
Special Olympics Vermont - South Burlington, VT: We were named "Fundraising Organization of the Year".
Special Olympics New York - Schenectady, NY: We have donated over $41,000 to Special Olympics
Committee on Temporary Shelter - Burlington, VT: We have donated $33,843 of socks & support.
Samaritan House - St. Albans, VT: We have donated over $30,670 worth of socks and support.
Good Samaritan Haven - Barre, VT: We have donated over $34,177 worth of socks and support.
JCEO - Plattsburgh, NY: We have donated over $38,309 to the Plattsburgh Foodshelf.
Susan G Komen Breast Cancer Foundation: We have donated over $5,000 to this foundation.
Chittenden County Humane Society - South Burlington, VT: We have donated almost $4,000 in supplies.
Franklin County Animal Rescue - St. Albans, VT: We have donated over $1,000 in pet supplies.
Elmore SPCA - Peru, NY: We have donated over $1,000 in pet supplies and support.
Lund - South Burlington, VT: We have donated wool mittens and winter boots.
Hurricane Irene Relief - We donated over 900 boxes of Carhartt clothing to victims of the hurricane.
Lenny's was chosen as the Hamilton Carhartt Retailer of Excellence Award Winner.