Family owned and operated in Vermont since 1990.

Smartwool

Smartwool wool socks and apparel - because you & your feet deserve the best.

The Smartwool story started on a rugged Colorado ski slope with the belief that toes didn’t have to be cold. One simple pair of Merino socks challenged the conventional wisdom and forever changed the way outdoor enthusiasts looked at their feet. It’s not just about the Merino, though. It’s what they do with it that makes Smartwool different. For over 20 years, they’ve been pushing the boundaries of Merino to create smarter, more capable products from head to toe.


Smartwool

Smartwool wool socks and apparel - because you & your feet deserve the best.

The Smartwool story started on a rugged Colorado ski slope with the belief that toes didn’t have to be cold. One simple pair of Merino socks challenged the conventional wisdom and forever changed the way outdoor enthusiasts looked at their feet. It’s not just about the Merino, though. It’s what they do with it that makes Smartwool different. For over 20 years, they’ve been pushing the boundaries of Merino to create smarter, more capable products from head to toe.