Family owned and operated in Vermont since 1990.
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Digital Content Strategist

Position: Digital Content Strategist
Location: Williston, VT
Date Posted: Monday, May 1, 2017

We are creating an online store and are looking for an experienced Digital Content Strategist to establish and grow our web presence through content development. Strong writing skills are required. Experience in digital content creation, writing blog posts, and digital marketing is preferred.


  • Generate content for digital platforms including: search optimized product descriptions for the website, relevant blog posts, unique gear reviews, and engaging social media content.
  • Enter new products into online catalog, maintain accurate inventory levels and monitor manufacturers advertised pricing policies.
  • Strategize, conceptualize, and implement online advertising initiatives and promotions in conjunction with Marketing Director.
  • Handle customer services email inquiries from website.
  • Plan, research, draft, write, edit, and coordinate blog posts, gear reviews and social media content.

Preferred skills, education and experience:

  • A minimum of 1-3 years’ experience in writing and digital content creation.
  • A proven track record of communicating products or services in a clear and compelling manner.
  • Pride in your “conversational” writing skills, with the ability to engage any audience.
  • Demonstrate exceptional writing skills and ability to develop appropriate digital content.
  • Operate with creativity, enthusiasm, and meticulous attention to detail.
  • A versatile self-starter who is highly motivated and can work independently and collaboratively as part of a team.
  • Bachelor’s degree is preferred

The Digital Marketing Coordinator will work closely with the Marketing Director to align a global tone of voice on all marketing content and maintain Lenny’s brand identity.

For consideration, please send your cover letter, resume and two writing samples (ideally a blog post as one) to Review of applications will start immediately and continue until position is filled.


    Our established business offers an outstanding benefits package including health insurance, 401K with company match and generous employee discount. Our fun and fast-paced work environment provides ample opportunity for career growth for the eager and motivated individual.


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