Family owned and operated in Vermont since 1990.

Digital Marketing Manager - Williston, VT

Digital Marketing Manager - Williston, VT

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Position: Digital Marketing Manager- Williston, Vt
Location: Williston, VT

The Digital Marketing Manager will maintain the Lenny's Shoe & Apparel Magento web store and digital marketing efforts. We are looking for a person with technical experience who can manage their work and develop, initiate, create and oversee a long-term digital marketing campaign as well as spearhead online retail advertising and marketing solutions.  We need someone who understands the retail environment and can creatively expand online sales. The Digital Marketing Manager will oversee the Digital Content Strategist and work closely with the Marketing Director and Store Managers. With this autonomous position comes the opportunity for growth and ownership of successes for an eager and motivated individual.

Responsibilities include, but are not limited to:

  • Analyze trends from data generated from sales to recognize possible new potential
  • Identify new products to sell online
  • Create and implement digital marketing strategies to increase sales
  • Manage digital advertising including Google Ads, Facebook Ads, and broadcast email marketing
  • Conceptualize and develop email marketing campaigns, web graphics, banner ads, sidebars, etc.
  • Coordinate with existing and future traditional media marketing efforts
  • Delegate and prioritize web projects, product updates, price changes, inventory updates, etc.


  • Must have a strong working background using Content Management Systems/Commerce platforms
  • Knowledge and prior work in digital marketing including analytics, broadcast email, SEO/SEM, MailChimp and online storefronts
  • Must have a working knowledge of Adobe Creative Suite and Google products
  • A minimum of 3-5 years paid experience with the job duties listed above
  • Must have experience creating and managing
  • Must be proactive, independent, assertive and exhibit a take charge attitude
  • Must be able to prioritize, set goals and deadlines, and meet self-imposed deadlines
  • Must be detail oriented and task focused


Lenny’s Shoe & Apparel is Vermont’s favorite locally owned retailer of top brand footwear, clothing and accessories. We have five brick and mortar stores throughout Vermont and Northern New York plus our online store Lenny's offers an outstanding benefits package including health insurance, 401K with company match and generous employee discount. Our fun, fast-paced work environment provides ample opportunity for career growth for the eager and motivated individual.

For consideration, please send your cover letter, resume, and three professional references. Review of applications will start immediately and continue until position is filled. Local candidates only. This is a full-time position based in Williston, Vermont. Candidates required to work from our stores for the first three months. Then we will evaluate the possibility of a multi-day remote working agreement.

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