For the second year, Lenny’s teamed up with the folks at Darn Tough Vermont to create a new, limited-edition sock for a great cause. Released in October, the 802 Sasquatch Sock received an extremely warm reception and was sold out by mid-December.
This year’s design featured our much-loved Sasquatch silhouetted by a full moon and the iconic 802 stitched with warm, forest tones. Amanda Cashin, our Marketing Director, was tasked with creating the design and worked with staff to incorporate our favorite creature into an unforgettable sock. Sasquatch became a part of the Lenny’s family three years ago while working on a television campaign. The elusive creature represents the joy of the outdoors, whether it’s for work or for play.
As with our first collaboration, $2.00 from every pair sold went to two local charities that are near and dear to our staff. A total of $4,054 was donated to the Vermont Foodbank and JCEO Community Outreach in Plattsburgh. We look forward to continuing this tradition with Darn Tough and will be releasing a new, limited-edition sock design next holiday season.